Jiaying Li
AI Product Manager

Jiaying Li

Generative AI · Creator Platforms · AI Workflow Systems

AI product leader with 0→1 founder experience and scaled growth execution in AI-native creator platforms.

At RPGGO, built and led cross-functional teams across product, engineering, design, operations, growth, and LLM applications to launch one of the first text-to-game products.

At Ima Studio, led AI-native creator workflow and ecosystem strategy that scaled the platform from 100 to 200,000 users in 6 months, with 50% creator conversion and 30,000+ published AI projects.

Experience across startup, consumer internet, and AI-native creator ecosystems.

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Ima StudioRPGGONodie

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PreviouslyTencent · AI-native startup founderEducationStanford University · UC DavisSelected WorkIma Studio · Nodie · RPGGO

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Selected Impact

  • Scaled Ima Studio from 100 to 200,000 users in 6 months, with 50% creator conversion and 30,000+ published AI projects
  • Built and scaled cross-functional AI product teams across startup and growth-stage environments
  • Defined creator workflows, publishing systems, and AI-native product structures for games, video, and interactive content
  • Led 0→1 product strategy across creator ecosystems, AI workflow tools, and applied generative AI experiences
  • Translated emerging AI capabilities into creator-facing product workflows and launchable specifications
  • Worked closely with engineering and applied AI teams to turn model and agent capabilities into production features

AI Product Principles

  • Strong AI products require not only model capability, but reliable workflows, quality evaluation, and user trust
  • Product value comes from translating model intelligence into repeatable and controllable user outcomes
  • AI products should balance capability, usability, and responsible deployment

Featured Work

Ima Studio

Ima Studio

AI video creation and creator platform

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RPGGO

RPGGO

AI-native creation platform

View more →

Selected Work

Nodie

Nodie

AI workflow automation platform

View more →

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Professional Experience

Senior AI Product Manager

JoyMe (Ima Studio)·Beijing, China & Bay Area, US

Consumer product, AI video creation and content platform

Aug 2025 – Present
imastudio.com →Community →
  • Led product strategy for AI-native video creator platform—content workflows, creator ecosystem, community growth.
  • Scaled platform from 100 → 200,000 users; 50% of users became creators; 30,000+ AI-generated projects published.
  • Designed creator workflows and publishing systems for AI-native video content. Defined AI creation agent framework and productized OpenClaw workflow integration. Led cross-functional team of 10+ across engineering, design, growth, and operations.
Consumer ProductAI Video CreationContent PlatformCreator Ecosystem

Co-Founder & Head of Product

RPGGO Inc.·San Mateo, US

Consumer product, AI Game creation platform

Aug 2023 – July 2025
Creator Platform →
  • Founded and led product for AI game creation platform—one of the first text-to-game products.
  • Scaled to 120K+ users, 10K+ creators, 6K+ published projects via product-led growth.
  • Led cross-functional team of 8+ across engineering, design, growth, operations, and LLM algorithms; drove B2B AI NPC integrations, +40% new user acquisition.
StartupAI Game CreationAgentic AIB2B / B2CTeam Leadership

Product Strategy Manager

Tencent, Platform & Content Group·Shenzhen, China

Consumer product, AI Avatar Social Platform

Dec 2022 – Aug 2023
  • Led 0→1 planning for AI-driven virtual human / UGC mobile product.
  • Partnered with design and engineering on AI product incubation. Aligned 20+ stakeholders on OKRs.
AI-drivenUGCMobile AppStrategy

Strategy Manager

Tencent, Platform & Content Group·Shenzhen, China

Consumer product, Tencent Video & WeSee (TikTok-alike Short Form Video Platform)

July 2020 – Nov 2022
Tencent Video →WeSee (TikTok-alike Short Form Video Platform) →
  • Built consumer product and market research frameworks across video and content platforms.
  • Led 10-week innovation program for 20+ leaders; shaped $30M+ resource allocation.
Market ResearchConsumer ContentStrategic PlanningInnovation

Venture Capital Analyst Intern

Fosun RZ Capital·Menlo Park, United States
Jan 2020 – Jun 2020
  • Technical due diligence and financial analysis for AI/deep tech startups. Weekly screening and reporting to VP.
VCAI StartupsDue Diligence

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Education

2018 – 2020

Stanford University

M.S. Sustainable Design & Construction

2012 – 2016

University of California, Davis

B.S. Civil Engineering, B.A. Economics

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AI Product Principles / Core Strengths

  • Strong AI products require not only model capability, but reliable workflows, quality evaluation, and user trust
  • Product value comes from translating model intelligence into repeatable and controllable user outcomes
  • AI products should balance capability, usability, and responsible deployment
  • Workflow design matters more than raw model capability
  • Creator ecosystems drive sustainable AI content platforms
Product StrategyAI Product DesignGenerative AI WorkflowsCreator PlatformsProduct Growth0→1 Product Development